Windows 10 phones are full-size PCs

This is a very good idea and could potentially be an Apple killer.

Windows 10 phones can function as full-size PCs when connected to a monitor, keyboard and mouse.

Apple still has the “cool” factor but seriously, Apple wants you to buy an iPhone, an Apple Watch, an iPad, a MacBook, an iMac and an Apple TV. That’s 6 devices with so much redundancy between them.

Since Apple is in the hardware business, they need to sell hardware. Lots of it. Basically, they want to sell you 6x more than you (arguably may) need.

Here’s why I love the idea of your phone doubling as your PC:

  • Less is more. Uncluttering your life is always better than complicating it.
  • One device to upgrade vs. six
  • One device for your life – work, home, play.
  • Store everything in the cloud, including backups. Lose your phone? Buy a new one, restore from the cloud.
  • Charging docks that double as USB, HDMI and Ethernet connection stations.
  • Your job pays for your phone.

Horsepower and heat are the only remaining issues. Battery life? Maybe. But if your phone is docked all day at work, maybe not.

Planned Failure

Perhaps the most overlooked success tactic is planned failure.

We seem to proceed with themes and projects as if they’ve already been embraced by our audience before our audience has ever seen the theme or project. Then, when our themes and projects underperform, we walk away because failure was not part of the plan.

When failure is part of the plan, you get this wonderful thing called iterative learning where audience feedback is applied to a theme or project and successful improvements are made.

It’s a wonderful thing and makes everyone feel talented and smart . And if there’s one thing talented and smart people need it’s constant reassurance. Without it, their skills atrophy, they leave for other opportunities or otherwise begin to suck. Then you have sucky people working on ill-planned projects and, well, you don’t have to plan to fail in that case because it’s almost a certainty.

Facebook Marketing 2014 Wrap Up

Here’s a wrap-up of what Facebook has said to marketers over the last year. I’ve paraphrased below.

FB only tells you about big updates. There are many smaller ones you don’t know about.

Each of your posts competes with, on average, 1,500 other posts. FB will prioritize 300 of those.

FB has a “high quality” algo. This is used to push stories up in your news feed and is based on over 1,000 factors.

Media sites such as Buzzfeed are rewarded by FB with greater reach, due in large part to their abilities to publish large amounts of content that generate large amounts of engagement daily.

Clicks on links matter. FB monitors them closely in hopes to understand what quality content is.

FB expects organic reach for your posts to decline (unless you get a heck of a lot better).

Get to a certain level and reach isn’t solely dependant on engagement. FB white lists sources (sites) as being high quality.

If you are a Page, don’t post a text-only status update.

For more engagement, use a link-share instead of sharing a link.

For more engagement, Pages should tag other Pages.

Stop like-baiting. Asking for a share or a like is a FB no-no.

Google Pigeon and Local SEO

Google’s Pigeon update affects those whose queries are local in nature. Problem is, Google is seeing more and more queries as being local in nature.

For example, “pizza” is probably the most demonstrated local search query. Google knows you want pizza and knows you want it now, so it doesn’t bother showing you results from Digiorno.com. But now, more and more queries are behaving similar to local queries. Google sporting goods to see what I mean. Do you want sporting goods now? Maybe. But maybe is big change from no.

Enter Pigeon

To me, Pigeon seems like an effort to share mobile and desktop experiences. It makes sense, from Google’s perspective, to standardize these experiences as people using their service use the device that’s most convenient for them and not for the device that’s most appropriate for their location. Just because I’m at home and my desktop is on doesn’t mean I’m going to search using my desktop. And just because I’m connected to my home Wi-Fi network on my iPhone doesn’t mean I want national results because my IP isn’t issued by a mobile provider.

Image quality now a conversion factor

With Pigeon comes a reduction in Google’s use of the local 3 or 7 pack and an increase in use of the image carousel. That means the quality of the images you upload to Google Plus / Google My Business can influence conversion rate. Also, carousel images are shown side-by-side instead of top-to-bottom which diminishes the perceived ranking of one result above another.

Your star rating could be your new SERP ranking

Because carousel results are shown side-by-side, your star rating could be just as important as whether or not you rank at all. Best ways to increase your star ranking

  • Don’t suck
  • Treat your clients or patrons kindly
  • Ask for reviews on your home page and inside your email marketing

Do your NAP work

Local directories such as Yelp can do wonders for your company’s ability to rank locally. Be sure to standardize the appearance of your company’s name, address and phone number (NAP) across relevant directories. Use moz.com/local to audit yourself.

Don’t suck

This is literally my favorite piece of SEO advice ever. Focus on making your business great before ever thinking about how to get business from Google. The technical stuff can be easily fixed but a poor business model, poor service and/or a poor product cannot.

 

 

 

Follow

Get every new post delivered to your Inbox.