Résumé

ABSTRACT

Erik Baeumlisberger is a Project Manager for the theme park industry. His skillset helps early-stage design and development teams ensure that what’s designed today still wows guests tomorrow.

EDUCATION

Bachelor of Fine Arts Degree
Computer Animation. Ringling College of Art and Design, May 1999.

CERTIFICATION

Online Marketing Certified Professional (OMCP)
SEO, PPC, Web Analytics. Market Motive, Feb 2011.

omcp-medallion

MM-medallion-prac-seo MM-medallion-prac-ppc MM-medallion-prac-wa

COMPETENCIES

Leadership
Social Media Marketing
Search Engine Optimization
Conversion Optimization
Lead Generation
SEO Copywriting

Sitecore
WordPress
Adobe Photoshop, Illustrator, Premiere
Facebook Ads Manager
Google AdWords
Google Analytics Premium
HTML / CSS

PROFESSIONAL EXPERIENCE

Expedition X – SeaWorld Parks & Entertainment, April 2016 to Present.

Full-time project management position.

Media Enterprises – SeaWorld Parks & Entertainment, April 2014 to April 2016.

Full-time production position.

Project lead: SeaWorldKids.com

  • Co-creates content strategy with department Director
  • Co-creates content (video, images, copy) along with agency support
  • Owns brand visibility inside search engines, site optimization and site health
  • Leads social strategy and implements directed organic, paid and social growth along with agency support
  • Generates monthly reports based on KPIs

Digital Strategist

  • Co-creates digital integration strategy for non-theme park IPs as well as for upcoming theme park attractions, realms and shows
  • Specs and bids execution strategies
  • Co-executes strategy with park marketing teams and vendors
  • Reports on project health and results to department Director

Spotlight achievement: successfully built and launched version two of SeaWorldKids.com, reducing home page load time from 18 seconds to less than 3. Worked with existing templates and modules to create a unique, semi-responsive solution without cost to department.

Sr. SEO Specialist – The Search Guru, August  2011 to January 2015.

Full-time position with freelancers (Social Media Marketing Specialists, SEO Specialists, Copywriters) serving as direct reports.

Responsible for social media marketing, conversion optimization and organic SEO strategy development / production for large and enterprise-level clients of The Search Guru. Also responsible for identifying growth opportunities in clients’ multi-channel marketing mix and designing deliverables to suit. Selected duties: intake audits, competitive audits, blog audits, social media audits, content consulting and online reputation management. Specialized deliverables include those for YouTube, LinkedIn, Twitter, Facebook, Pinterest and Instagram.

Spotlight achievement: grew Fortune 500 company blog page views from 0 to 6,000+ per month, social shares from 0 to 100+ per blog post.

Internet Marketing Manager – Sales & Marketing Technologies, February 2011 to August 2011.

Full-time position with direct reports (SEO / SEM Specialists).

Responsible for the management of an ad agency Internet marketing team. Lead consultant for 50+ clients operating in varied industries ranging from defense to hospitality. Production duties included intake audits, keyphrase research, organic keyphrase traffic strategy development, conversion optimization setup and implementation, social media marketing, paid search management and monthly reporting. Departmental management duties included production spreadsheets, checking staff time entry against tasks and capacity reporting to the Production Manager.

Spotlight achievement: managed the on-time delivery of monthly marketing hours during a period of staff loss. Creatively repositioned tasks and realigned staff members to ensure uninterrupted client service. Interviewed and hired staff members that have positively contributed to client and employer growth for over 2 years.

Internet Marketing Manager / Graphic Designer – Timeshares Only,  May 2004 to October 2010.

Full-time position with direct reports (SEO Specialists, Link Builders, Copywriters, Developers).

Responsible for the creation and performance monitoring of several national billboard, direct mail and Internet advertising campaigns with spends in excess of $1M. Staffed and managed full online / offline marketing department. Setup social media marketing department and supervised the development of all social profiles. Managed full life-cycle development of two enterprise websites and over 30 supporting micro-sites and blogs.

Also responsible for developing production schedules, forecasting deliverables and dependencies, proactive identification of risks / conflicts between business and production teams, tracking campaign performance via CRM data export and cloud data from 800-number providers, A/B and MVT testing of ads and landing pages with Google Website Optimizer (Google Content Experiments), establishing and reporting on KPIs, segmenting traffic and traffic/customer behavior reporting via Google Analytics. Created, managed  and reported on email campaigns and CPM media buys.

Spotlight achievement: ranked company site on page one for several competitive keyphrases relating to timeshare resales. Responsible for sourcing the company’s highest converting leads.

Creative Director – AndroidIQ, Orlando, Florida.  Feb 2001 to May 2004.

Business owner.

Co-founder of a web technology start-up focusing on the creation of interactive 3D product models for websites. Secured funding and generated new business for clients such as MTV, Franchise Pictures, Def Jam, and Brilliant Digital Entertainment.

Spotlight achievement: contributed to a large scale effort targeting increased voter turnout with interactive 3D content used by MTV’s Rock the Vote campaign.

Please feel free to connect with me on LinkedIn, Google+ and Twitter.

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